Unable to add more than 1 virtual server?

Hi, I have a wordpress site hosted on my linode box, but whenever I try to add an additional site, it gets ignored and routes the site to my existing wordpress site.

this is the bit of my apache config discussing virtual hosts, my servername of the server is box.plc.vc - but I have a dns record that points wear.bodykit.com to my server. I'd like to add an additional site (47feet.com) to server another wordpress install located at /home/plc/47 - any ideas?

# Include the virtual host configurations:
DocumentRoot /home/plc/www
Group www-data
User plc
ServerName box.plc.vc

 <virtualhost store.wearbodykit.com="">DocumentRoot "/home/plc/important/bag"
ServerName store.wearbodykit.com
 <directory "="" home="" plc="" important="" bag"="">allow from all
Options +Indexes</directory></virtualhost>